Mr. WOW!

Mr. WOW! was a popular brand of soft-drinks during eras 1 and 2. This synthetic beverage came in a wide assortment of colors and flavors, often involving some kind of gimmick. Made by Mr. WOW!, inc. headquartered in the Berwynne's Reach system, Mr. WOW! outlasted many competitors, even surviving the Great Reckoning.

Mr. Wow! employed a large array of gimmicks, including robotic, ambulatory vending machines. One of these is known to have been employed on the campus of the PLAS Academy for a long time, becoming something of an unofficial mascot.

Flavors included

• Orange Insanity

• The Purple Prescription (Later changed to Shinigami Mayhem in honor to the famous Battleoid)

• Chaos Cola

• Strawberry Berwynne (after Ichigo Berwynne, and used in the cocktail of the same name)

Notable gimmicks

• Nanotech dyes used to stain a particular design on the consumer's tongue.

• Replacing carbonation with helium bubbles, raising the pitch of the consumer's voice.

• A bio-luminescent glowing soda.